Most effective leadership style to managing the work of subordinates and the use of leadership style in fashion industry



The leadership styles are the leaders’ styles of directing and motivating subordinate as well as implementing plans. There are several various types of leadership styles that can be used in an organisation. Also, the leadership style is determined by the culture and beliefs in the company and the industry. The values, objectives and beliefs tell an organisation which leadership style is suitable for the way the organisation is operating (Simon,2010). There are three major types of leadership styles:

The Autocratic- This type of leadership style force the subordinates/team members to receive a certain way to deal with the tasks, which means the leaders always dominates the subordinates. This way is applicable then the tasks do not need a high degree of skills or imagination, for example the production line .

The Democratic- This type of leadership style keeps the general control over the subordinates whilst the subordinates are given a certain degree of freedom to launch the plan to accomplish the task. Most of the time the team members find the collective way to be adopted to finish the task.


The Lassiez- Fair – This type of leadership applies little control over the subordinates. This way is mostly effective when the organisation is requiring higher level of innovation and leading a team of highly motivated and skilled people. The most important thing in this style is letting the team workers to work on their own.


Therefore the best way of leadership style should be vary according to the  environments.


In fashion industry where I work and fashion changes faster than seasons(IBS,2009)., things are more complicated and competitive than we see onscreen. In the age of globalisation, fashion brands are searching for innovative leaders and teams who can deal with the quick changing conditions and bring continuous changes in the industry. Thus, fashion industry is an industry which requires flexibility and innovation. It is mentioned before that culture and belief in a company can affect the working environment which in turn affects the output of the products, hence creating a leadership style encouraging innovation is important in a fashion company (tastinat,2013).


Here are two examples which can be used to illustrate the importance of innovation in the fashion industry as those two brands have changed the pace of fashion globally.

Coco Chanel:

In the 19th century , women’s fashion was conservative ,restrictive and over-designed. Women cannot even simply enjoy their freedom in dressing themselves back that time, Coco Chanel brought the spring of woman fashion and started the revolution about the way women dress by showing modern feminine appearance in the design (Vogue 2007). These designs are more comfortable and practical to wear. As Deschamps(2008) indicated,  the innovative leaders must have the passion to redefine the needs of a customer and be dying for innovation. And Ms. Khaire also detailed  why traditional, top-down management styles cannot work in creative industries through the case of Coco Chanel.



There is no doubt that Chanel had the courage to take the lead to bring change. She is a good example of innovative leader in fashion industry and will still be lively as a industry model in the heart of any designers.

Marc Jacobs:

Marc Jacobs is another famous brand in fashion industry. In 1997, Marc Jacobs joined the brand Louis Vuitton as the Chief creative director.  Thanks to him, the brand image of Louis Vuitton has been transformed and changed since then. In the past Louis vuitton had a sophisticated and elegant image, holding a look of women in the mid age, however  a sense of youthfulness is brought to the brand image by Marc Jacobs(Marc Jacobs Biography 2013). This transformation was so successful, and  the reason could be the management style of Louis Vuitton which encouraged leaders to take the risks of challenging the old brand image, this style allowed team members to be willing to follow their leaders.

In the conclusion it can be stated that the Lassiez- Fair should be the dominant approach using in the fashion industry. It is crucial to remember that the organisation operated in a highly innovative and competitive industry highly value the innovative and creative ideas. Lassiez- Fair leaves subordinates alone and let subordinates to act freely and almost all the rights and powers to make decisions are fully given to the subordinates. Therefore there is no doubt the Lassiez- Fair leadership style should be the main leadership style used in the fashion company where innovation is needed. And as a member in fashion industry, I would like to be managed and led in the Lassiez- Fair style.



Bio true Stories(2012) Marc Jacobs [online] available from <>[28th February 2013]

Deschamps Jean- Philippe, ‘Innovative Leaders: how senior executive stimulate steer and sustain innovation’ 2008 John Wiley and sons Ltd, The Atrium, Southern Gate, West Sussex, England.

Simon Oates. 2010. Leadership styles. [ONLINE] Available at: [Accessed 26 February 14].

tastinate2013. 2013. Leaders in the leading world of Fashion. [ONLINE] Available at: [Accessed 26 February 14].

Vogue (2007). ‘ CHANEL’ [online] Available from

<; [2014]



2 thoughts on “Most effective leadership style to managing the work of subordinates and the use of leadership style in fashion industry

  1. The blog has explained three major types of leaderships and used two fashion brands as case study to connect with the theories and you’ve shown your opinion of the leadership style, but you may analyse more deeply with this part.

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